A scent for now. Cards for what’s next.
In August 2026, Tarot by Alexis brought custom tarot readings to the House of Dastan Silent Love fragrance launch at Maxaroma in SoHo, New York City, creating a reading experience inspired by the fragrance's name and the many ways love can show up in our lives.
The theme was simple: What would it look like to invite more love into your life?
From romantic love to self-love, each reading gave guests a few minutes to explore what the cards had to say.
Discover the Language of Silent Love
Rather than offering completely unrelated event readings, the tarot experience was intentionally connected to Silent Love.
A custom sign at the tarot table invited guests into the experience:
“Whether love speaks in words, lingers in a glance, or is left without being said, discover the language of Silent Love. Tarot readings by Alexis.”
From there, guests could explore love through whatever lens felt most relevant to them.
Some readings focused on romantic relationships and opening up to new connections. Others explored self-love, confidence and the ways guests could bring more love into their own lives.
The theme created a connection to the fragrance without making every reading feel the same.
Five Minutes With the Cards
Guests received approximately five-to-six-minute tarot readings, creating enough time for a personal moment with the cards while keeping the experience flowing throughout the fragrance launch.
Alexis read from a cocktail table with two chairs positioned in the center of the store, with additional seating nearby for guests waiting for their turn.
Tarot became a focal point of the experience rather than something hidden away in a corner.
And while guests waited? There was plenty happening around them.
Fragrance, Music & a Little Magic in SoHo
Hosted at Maxaroma in SoHo, the evening brought guests together to discover House of Dastan's new Silent Love fragrance.
Between readings, guests could experience the fragrance, dance to music from the DJ and enjoy drinks and light bites, while the tarot table created an interactive moment at the center of the celebration.
Guests left their readings smiling, often sharing what had come through in the cards as the party continued around them.
It was a simple idea that felt completely connected to the fragrance:
Smell Silent Love. Explore your own.
From the Event Organizer
“Thank you so much! You’re such an amazing person to work with!”
— Event Organizer
Custom Tarot for Fragrance & Beauty Launches
Tarot by Alexis works with brands and event teams to create custom tarot experiences inspired by the product, campaign or creative concept behind an event.
For House of Dastan, that meant taking the idea of Silent Love and translating it into readings about romantic love, self-love and inviting more love into your life.
For another launch, it might mean custom reading prompts, branded tarot cards, personalized guest takeaways, themed signage, coordinated styling or an entirely different concept.
Tarot by Alexis provides custom tarot experiences for fragrance launches, beauty events, brand activations, product launches, retail events, corporate events and private parties in New York City and beyond.
Looking for a Tarot Reader for Your NYC Event?
Whether you're planning a fragrance launch, beauty event, brand activation, in-store event, corporate event or private party, Tarot by Alexis creates modern tarot experiences designed around your event and your guests.
Based in New York City and available for select events beyond NYC.
Event Tarot FAQs
Can tarot readings be themed around a fragrance or product launch?
Yes. Tarot by Alexis can work with your team to develop a reading concept inspired by a fragrance, product, campaign or creative theme. For the House of Dastan Silent Love launch, readings explored romantic love, self-love and ways guests could invite more love into their lives.
How long are tarot readings at a brand event?
The format can be adapted around the guest count and flow of the event. At the Silent Love fragrance launch, guests received approximately five-to-six-minute readings, creating a personal experience while allowing the line to continue moving throughout the evening.
Can tarot work for an in-store or retail event in NYC?
Yes. Tarot can be incorporated into product launches, retail events and brand activations in a way that complements the existing space. At Maxaroma, the tarot table was positioned prominently within the store, with nearby seating for guests waiting for readings.