Tarot is real Hot Girl Sh*t.
In July 2026, Tarot by Alexis brought a custom tarot experience to Megan Thee Stallion’s Hot Girl Summer Eau de Parfum launch at Amber Room in New York City, with readings designed around one idea: channeling your main character energy this Hot Girl Summer.
Alexis worked closely with the event team to develop a positive, empowering concept that connected the tarot readings directly to the fragrance launch, giving every guest something personal to take away from the experience.
Channel Your Main Character Energy
Rather than simply adding tarot readings to the party, the experience was created specifically for Hot Girl Summer.
Guests were invited to sit down for a custom three-card reading centered around the energy they were being called to embody that summer:
What is my main character lesson this summer?
What should I say yes to this summer?
The concept gave every reading a consistent connection to Hot Girl Summer while leaving plenty of room for the cards to make each experience completely personal.
Guests walked away with an understanding of the energy they were being called to channel and, with the party still going, the opportunity to start embodying it that very night.
Designed for the Party
With a full fragrance launch happening around the readings, the experience needed to feel personal without slowing down the event.
Alexis created five-to-six-minute mini tarot readings from an intimate lounge setup with couch seating and a cocktail table. Approximately 30 guests received readings throughout the evening, including Megan and several of her guests.
The shorter format kept the experience moving while still giving each person a meaningful takeaway from the cards, making tarot an interactive part of the event rather than a separate attraction.
Megan’s First Tarot Reading
Then Megan sat down for a reading of her own.
It was her first tarot reading, and her reaction quickly became one of the most memorable moments of the night. Her friends couldn't stop laughing at how shook she was by what came through in the cards. After her reading, she started sending them over to have their cards read, too.
And the energy Megan was being called to channel?
King of Wands.
Bold. Magnetic. Creative. Confident. The kind of energy that knows exactly where it's going and isn't afraid to take up space.
Of course our queen pulled a whole damn King.
Inside Hot Girl Summer
Tarot was one part of an immersive evening celebrating the launch of Hot Girl Summer Eau de Parfum. Guests moved between fragrance and smelling stations, music from the DJ, a photo booth, an Ariel performance and private tarot readings, while Megan celebrated with friends and family.
Amid all of that energy, the tarot experience offered guests a few minutes to sit down, turn their attention inward and discover what their own Hot Girl Summer might have in store.
Custom Tarot for Brand Activations & Product Launches
The best event tarot experiences don't feel one-size-fits-all.
Tarot by Alexis works with brands and event teams to create custom tarot experiences for brand activations, product launches, fragrance and beauty launches, fashion events, corporate events and experiential events in New York City and beyond.
Readings can be developed around a brand, campaign, product, collection or creative theme, from the questions guests ask to the reading format, signage and physical setup.
For larger events, mini readings can also be designed around guest count and event flow, creating a personalized experience without bringing the party to a standstill.
From the Event Producer
“Thanks for everything, Alexis. It was a pleasure to work with you!”
Looking for a Tarot Reader for Your NYC Event?
Whether you're planning a brand activation, product launch, corporate event, fragrance or beauty launch, fashion event or private party, Tarot by Alexis creates modern, customized tarot experiences designed to feel like a natural extension of the event.
Based in New York City and available for select events beyond NYC.
Event Tarot FAQs
Can tarot readings be customized for a brand activation or product launch?
Yes. Tarot by Alexis works with brands and event teams to develop custom reading concepts around a campaign, product, collection or event theme. For Megan Thee Stallion's Hot Girl Summer Eau de Parfum launch, the tarot experience was designed around helping each guest discover the energy they should channel for their own main character Hot Girl Summer.
How do tarot readings work at a large event?
The reading format can be adapted to the guest count, timing and flow of the event. For the Hot Girl Summer fragrance launch, approximately 30 guests received five-to-six-minute mini tarot readings throughout the evening, allowing each reading to feel personal while keeping the experience moving.
Can I hire Tarot by Alexis for a brand or corporate event in NYC?
Yes. Tarot by Alexis provides custom tarot readings for brand activations, product launches, corporate events, fashion and beauty events, private parties and experiential events in New York City, with select travel available.