Soft skin. Strong intuition.
In September 2026, Tarot by Alexis created a custom tarot experience for Vaseline’s Date Night event at Studio 525 in New York City, celebrating the launch of the brand’s new Cherry and Vanilla body lotions.
Alexis worked closely with the Vaseline team to weave the personalities of the two products directly into the readings. The idea: let the cards decide whether each guest was channeling Cherry or Vanilla energy.
And every guest left with a little piece of their reading to take home.
Are You Cherry or Vanilla?
Rather than bringing traditional tarot readings into the event, Alexis developed a custom concept inspired by the energy of Vaseline's two new launches.
🍒 Cherry Energy
Bold. Magnetic. Passionate. Playful. Confident.
Cherry was inspired by the fiery energy of Wands, Kings and Pages, with Fire and Air energy signaling action, confidence and making moves.
🤍 Vanilla Energy
Comforting. Grounded. Timeless. Soft luxury. Quiet confidence.
Vanilla drew from Cups, Queens and Pentacles, with Water and Earth energy representing intuition, security, receiving and allowing what's meant for you to come naturally.
At the end of each reading, the cards determined whether the guest was channeling Cherry or Vanilla energy.
A Tarot Reading They Could Take Home
Alexis also worked with the team on a physical takeaway that extended the experience beyond the reading itself.
After discovering their energy, each guest received a custom Cherry or Vanilla tarot-inspired card to take home, capturing the energy they were being invited to channel based on their reading.
The personalized cards turned a five-minute interaction into something tangible, while connecting the tarot experience directly back to the products being celebrated.
The concept was a huge hit with guests throughout the evening.
What Guests Had to Say
“It was genuinely such a dream working with you, and I’m so grateful for the thought, care, and intention you brought to every detail of the experience.
We received such amazing feedback, and everyone was so, so happy. I overheard so many guests talking about how much clarity you gave them and how relieved and grounded they felt afterward, which was so special to hear. You truly are a good witch! :-)”
— Vaseline Event Team
Two Tarot Readers. One Seamless Experience.
With hundreds of guests expected, the event team wanted two tarot readers to keep lines moving and allow as many people as possible to participate.
Alexis coordinated the second professional reader and managed the tarot experience as a single booking, giving the event team one point of contact and one invoice rather than another vendor to manage.
The details mattered, too. Both readers dressed within the event's color story so the tarot setup felt visually integrated into the larger creative direction.
For guests, it felt like one cohesive experience.
For the event team, it stayed easy.
Date Night with Vaseline
Studio 525 was transformed into a playful, elevated Date Night experience celebrating Vaseline's Cherry and Vanilla launches.
Guests could move between custom tarot readings, a pool table, retro movie-theater-inspired candy station, bouquet-making station and photo booth, creating a night built around discovery, play and connection.
Tarot added a little magic to the mix while giving each guest something the other activations couldn't: an experience entirely about them.
And at the end?
A little insight into their future, plus the answer to one very important question:
Are you Cherry or Vanilla?
Custom Tarot for Beauty Launches & Brand Activations
Tarot by Alexis works with brands and event teams to transform tarot into an experience that feels specific to the product, campaign or creative concept being celebrated.
That can mean developing custom reading prompts, connecting tarot archetypes to products, creating branded guest takeaways, coordinating multiple tarot readers, adapting reading lengths for high-volume events, and styling the experience around an event's visual direction.
For beauty launches, product launches, brand activations, influencer events, corporate events and experiential events in New York City, the goal is the same: tarot should feel like part of the event, not something dropped into it.
Planning a Brand Event in NYC?
Tarot by Alexis creates custom tarot experiences for beauty and fragrance launches, brand activations, product launches, corporate events, fashion events, private parties and other experiential events in New York City and beyond.
From a single tarot reader for an intimate dinner to multiple readers for a large-scale activation, the experience can be designed around your guest count, creative brief and event flow.
Event Tarot FAQs
Can tarot readings be customized around a product or campaign?
Yes. Tarot by Alexis can work with your team to develop a reading concept around the product, campaign or creative direction of your event. For Vaseline's Date Night experience, the cards determined whether each guest was channeling Cherry or Vanilla energy, connecting the readings directly to the two products being launched.
Can I book multiple tarot readers for a large event in NYC?
Yes. For larger brand and corporate events, Tarot by Alexis can coordinate additional professional tarot readers and manage the experience through a single booking. For Vaseline's Date Night event, two readers were booked to accommodate an event with hundreds of guests while keeping the experience cohesive and easy for the event team to manage.
Can the tarot experience match our event's branding?
Yes. Reading themes, prompts, guest takeaways, reader attire and aspects of the physical setup can be adapted to complement your event's creative direction. For Vaseline, the readers dressed within the event's color story and guests received Cherry or Vanilla take-home cards based on their readings.